Before generating publicity, you and your staff must become familiar with media outlets. These include newspapers, magazines (including trade, regional, general interest and special interest) and local radio and television stations. You should read, listen to and watch these media outlets regularly to understand what they consider newsworthy and how they present it. Continue reading
Monthly Archives: July 2012
Capitalizing on Public Relations, Part 1
A few months ago, Postmaster General Marvin Runyon got an earful from disgruntled postal customers about Chicago’s mail service. In typical “bureaucraticese,” the postmaster responded to the criticism by saying, “the situation will be resolved within five years.” Continue reading
The Difficulty of Diagnosing
A question frequently asked by arthritis patients, especially those in the early stages of the disease, is why it’s so hard to nail down a diagnosis of a specific type of arthritis or other connective tissue disease. Why, patients wonder — with all the diagnostic tools available — can’t my physician just tell me what’s wrong? Continue reading