Before generating publicity, you and your staff must become familiar with media outlets. These include newspapers, magazines (including trade, regional, general interest and special interest) and local radio and television stations. You should read, listen to and watch these media outlets regularly to understand what they consider newsworthy and how they present it. Continue reading
Tag Archives: relationship
Top Tips for Holiday Networking
Dear Network Mover:
Did you know that the holiday season is a great time for networking? Whether you hope to land a new job, hook up with a new client, make that big sale, or get a long-sought promotion, the weeks between Thanksgiving and New Year’s can be a gold mine — but only if you know how, and where, to stake your claim. Continue reading